Vishaka Sonawane

Global Social Media Manager @Novo Nordisk

Bengaluru, IN

As part of the Global Digital Marketing team, I worked on execution, strategy and optimization of paid social campaigns across global markets. My work focused on driving measurable engagement, lead generation, and awareness through data-driven performance marketing and compliant content activation.Key Responsibilities & Achievements:Spearheaded multi-channel paid campaigns across Meta, LinkedIn, TikTok, Reddit and aligned with brand and business objectives.Owned the end-to-end performance campaign cycle — media planning, creative briefing, execution, analytics, and reporting.Monitored social listening and sentiment analytics to identify engagement opportunities and ensure patient safety through timely response.Regularly reviewed industry trends and platform updates to refine paid media strategy and creative direction.

Symbiosis Institute Of Media And Communication, Pune

Master of Business Administration - MBA

Smt Mithibai Motiram Kundnani College of Commerce and Economics 32nd Road Bandra Mumbai 400 050

BMS