Visaal H.

Marketing Manager @Sage

Performance Marketing - New Customer Acquisitions Campaigns Lead- Managed multi-channel, end-to-end campaigns, driving demand generation and commercial success for Sage Accounting, Individual, Copilot and, more recently, Sage HR and Sage 50- Developed and executed full-funnel demand plans and strategies- Optimised journeys through analysis, testing and data-driven refinements, reducing lead / MQL drop-off- Led GTMs, challenging the status quo to drive innovation and results- Briefed and mapped paid media and organic creative assets- Analysed media, creative and web performance using tools like- Salesforce, Power BI, Looker Studio, Flashtalking and GA- Presented campaign and trading performance to senior stakeholders, and shared valuable insights with cross-functional teams- Built strong relationships with internal teams, agencies, and partners- Mentored junior team members and provided cross-team support- Managed media partner relationships, activity and budget