David Smith

About David Smith

From running IBM punch cards as a child to leading high-performing public sector sales teams, my career in technology has been driven by a passion for solving complex challenges. Over the past 20+ years, I have helped government agencies modernize their IT environments, improve workforce productivity, and strengthen security—while driving revenue growth for my organization.As the leader of North America Government at Citrix, I have built and managed teams that deliver innovative workspace solutions to federal, state, and local agencies. I am responsible for over $130M in annual recurring revenue (ARR) and have delivered consistent ARR growth in aligned with customer value. I spearheaded the transformation from perpetual licensing to a subscription-based software and cloud services model, ensuring long-term customer success and financial growth.Key Strengths: Public Sector IT Sales Leadership – Over two decades of experience leading enterprise sales teams in the government sector. Growth & Revenue Strategy – Proven ability to expand market share, close large-scale contracts, and achieve consistent double-digit sales growth. Government Procurement Expertise – Deep understanding of federal and state procurement processes, contract vehicles, and compliance requirements. Data-Driven Leadership – Strategic decision-maker who leverages analytics and insights to drive performance, forecast trends, and optimize sales strategies. Team Development – Passionate about mentoring and developing sales professionals to exceed performance targets.Technology evolves, but the mission remains the same—empowering government agencies with secure, flexible, and scalable solutions that drive efficiency and innovation.

Experience

1. Vice President, North America Government

   Citrix

   Dec 2025 — Present

Education

• Loyola University Maryland

  BS, Computer Science

• Loyola University Maryland

  MBA, Information Technology