Virral Mehta

About Virral Mehta

Numbers do tell a story. I like to read and tell such stories, also called as insights…

Experience

1. Senior Manager Retail Analytics Data Interpretation, Business Solutions, and Strategic Insights

   Citi

   Oct 2022 — Present · Pune, IN

   As the Senior Manager of Retail Analytics at Citi, the focus has been on transforming raw data into meaningful business solutions. By developing a robust analytics framework, significant improvements were made in interpreting data that led to a remarkable increase in actionable insights. This transformation allowed the organization to make informed strategic decisions that positively impacted performance. Advanced data mining techniques were employed to uncover customer behavior trends that resulted in a 15% enhancement in targeted marketing efforts. This not only boosted campaign effectiveness but also contributed to a notable 20% in marketing expenses. Collaboration with various teams was essential in order to design and drive strategies based on analytical insights. This effort led to a reduction of expenses by 20%, optimizing the target base. Additionally, creating detailed framework, mile stones to keep track of the project and discussion with cross teams enabling quicker project completions and better analytical outcomes.Competencies: Retail Analytics, Customer Behavior Analysis, Strategic Initiatives, Team Training & Development