Victoria R.

About Victoria R.

As a seasoned communications and marketing specialist with over 18 years of experience, I have demonstrated a track record of innovating and executing marketing strategies that drive revenue and growth. CURRENT ROLE Paid Media Manager at Boehringer Ingelheim, leading, educating, and offering best-practice guidance on Direct-to-Consumer (DTC) paid media strategy and tactics for all brands. Previously led the social media content strategy for all brands at BI utilizing customer experience data, trends, and KPIs to improve brand social campaign performance. MY EXPERIENCE My digital marketing experience spans a diverse range of industries including health systems, higher education, and pharmaceuticals; leading the end-to-end marketing process from strategy, content development & execution, campaign deployment, media buys, and performance management. A seasoned copy editor for four major publications at Hearst Connecticut Media. An alumnus of the Jack Welch College of Business & Technology at Sacred Heart University, I hold a Master of Science in Digital Marketing. NOTEWORTHY PROJECTS I have contributed to several noteworthy workstreams throughout my career, including- Florida Hospital\'s Healthy 100 marketing campaign in Central Florida in an effort to convert CF into a \"Blue Zone\"- B2B & B2C sales with fortune 500 companies and their executives for AdventHealth\'s Executive Health Assessment -working with Disney, Darden, Tupperware, Orlando Magic, McDonald\'s, Universal Orlando- Partnership with well-known companies to execute innovative projects: 23andme (product launch), Verizon & JLL (coworking space)- Hosting panel discussions with prominent CEOs (Suzanne Greco & Cindy Bigelow) and thought leaders for the students at the Jack Welch College of Business & Technology. If you are looking for a versatile, results-driven communications and marketing professional, I am confident that I have the experience and skills to excel in your organization.

Experience

1. Paid Media Manager in the U s Media Center of Excellence

   Boehringer Ingelheim

   Feb 2023 — Present · Ridgefield, CT, US

   Develops and executes performance-driven paid media strategies and activations that generate over $250M in revenue for BI brands, resulting in a 20% increase in ROI year-over-year. •Collaborates with Media Agency on TV upfronts and digital media platforms selection, resulting in a 15% reduction in media spend while maintaining brand safety and on-target delivery. •Utilizes A&I Market Mix Modeling to optimize investments and prevent media cannibalization, resulting in a 25% increase in media quality and savings. •Coordinates media audits to ensure media portfolio synergies are leveraged, resulting in a 30% reduction in media fragmentation. •Develops and implements innovative capabilities such as advanced audience targeting, leading to a 10% increase in customer engagement and a 5% increase in brand awareness. •Manages the administration, planning, and execution of monthly/quarterly team meetings with senior leadership, resulting in a 20% increase in attendance and efficiency. •Represents BI as an ANA membership and MRC representative, driving thought leadership and positively impacting BI\'s reputation in the marketplace.

Education

• Sacred Heart University

  Master of Science - MS, Digital Marketing (M.S.) - Jack Welch College of Business & Technology

• University of Connecticut

  Bachelor of Arts - BA, Journalism, Communications, Public Relations, Political Science