Viridiana Moreno

Director, Data and Process Governance Americas @Red Bull

Santa Monica, CA, US

I head a high-performing team of data professionals, fostering a culture of continuous learning, stakeholder enablement, and strategic impact. Together, we shape the future of data and process governance by integrating business insight, technical expertise, and a deep understanding of enterprise systems.I’ve led several high-impact, cross-functional initiatives that have strengthened operational excellence, enabled digital transformation, and supported the company’s most profitable region- Led the finance integration of the company’s first-ever in-house warehouse in the U.S, setting a precedent for future internal logistics operations- Directed finance system integrations across multiple DSD distribution sites- Established process analytics and automation solutions for outbound transportation, improving efficiency and decision-making across the supply chain- Enabled a successful system conversion to SAP S/4HANA, ensuring continuity of the US business and data integrity across core functions- Oversaw the end-to-end system integration of three new 3PL-operated warehouses, covering all core processes and ensuring seamless operational readiness- Designed and implemented data structures to support a national business reorganization, enabling a smooth transition and alignment with strategic goals- Established a cross-functional intake framework to prioritize and manage strategic initiatives with clarity and accountability- Developed finance and operations KPI reports and analytics to drive data-informed decision-making.

INSA Lyon - Institut National des Sciences Appliquées de Lyon

Telecommunications Engineer

INSA Lyon - Institut National des Sciences Appliquées de Lyon

Master of Engineering - MEng

Universidad Carlos III de Madrid

Master of Business Administration (MBA)

Universidad Carlos III de Madrid

Master of Business Administration - MBA