Virginie Brou
Digital Marketing, Influence & Communications Director, Global - Burberry Beauty @Coty
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WORK HISTORY
Digital Marketing, Influence & Communications Director, Global - Burberry Beauty @Coty
Paris, FR
Lead the global digital and communications strategy for Burberry Beauty, overseeing the full 360 scope across digital marketing, social media, influencer marketing, PR and brand experiences.Build digital ecosystems that transform brand desirability into measurable business impact. From social-first campaigns and creator partnerships to innovation in beauty tech and digital experiences at POS (VTO, AR, gaming, clienteling), bring a holistic approach that connects brand, consumer and commerce.Develop and execute global social media strategies across key platforms (Instagram, TikTok, WeChat, Douyin, RED, Line), elevating brand storytelling and accelerating community growth.Drive end-to-end digital performance, including e-commerce (Burberry Beauty’s Tmall flagship strategy, e-merchandising and marketing activations in China) and e-retail (content and activation strategy with retail partners). Drive integration across digital, influence and communications to ensure consistent storytelling, elevate consumer experience, and deliver business growth.
EDUCATION
IUT Nice Sophia Antipolis
DUT, Information Communication
Paris ESLSCA Business School
Master, Marketing
SKILLS
ABOUT VIRGINIE BROU
I help beauty and luxury brands accelerate digital ecosystems and turn brand vision into culturally relevant strategies that drive influence, engagement, and revenue. With deep expertise across the US, EMEA, APAC and China, I build global frameworks that unlock local impact; strengthening brand equity while driving business growth. Currently leading Burberry Beauty’s global digital and communications strategy, I oversee a 360 team spanning digital, social, influencer advocacy, PR and brand experiences.
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