Virginie Puech

WORK HISTORY

EDUCATION

ABOUT VIRGINIE PUECH

If you always do what you have always done, you’ll get what you have always gotten.” I help brands clarify their strategy, build consistent communication across markets, and get more value out of their marketing investments. I became freelance to focus on what I do best — advising, connecting brand vision and marketing efficiency, turning complex situations into structured, actionable plans. My profile blends agency and advertiser experience, international scope, and a strong performance mindset. What I bring to the table- Strategic thinking and the ability to translate issues into concrete roadmaps - A results-driven approach, without losing sight of brand coherence - Experience across various industries and organizational structures - Cultural agility and quick integration into client environments - A holistic view of brand building and media strategy I’ve worked in industries including insurance, FMCG, automotive, retail, and digital-native brands. How I can help- Define a clear marketing or communication strategy - Identify KPIs to measure and steer your performance - Optimize media investments (offline & digital)- Set up or manage a Marketing Mix Modeling program - Support your teams during an agency transition or reorganization - Roll out an international brand strategy while respecting local insights - Train or reinforce your teams on media strategy or global coordination Let’s connect and see how I can support your challenges. Contact: LinkedIn message or v••••••••@gmail.com