Virginie Hubert
Digital Media Project Manager @Kering
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WORK HISTORY
Digital Media Project Manager @Kering
Paris 07, FR
Supporting Kering Brands in media analysis & tracking • Digital projects - Activation : CRM Onboarding, CRM audiences AB testing, Advanced features testing (Omni bidding, Attention, Brand safety.)- Measurement : Conversion API across multiple social media platforms & business impact measurement of CAPI. CAPI for Offline conversions, Attribution tool projects, 1st & 2nd party data usages (CRM onboarding & audiences testing), multi-touch attribution projects- Dashboarding (creating Looker Studio dashboards, overseeing Funnel.io/Tableau developments)• Benchmarks, quarterly reports & analysis• Trainings (adops, adtech, dashboards, ad verification)• Tools recommendations• Contracts/ Partners management
EDUCATION
Université Laval
Maîtrise en communication & relations publiques, Marketing - Relations publiques - Médias
Aix-Marseille University
Master II - Communication des organisations, Médias - Marketing - Communication
Aix-Marseille University
DEUG - Lettres modernes, Littérature - Linguistique
SKILLS
ABOUT VIRGINIE HUBERT
13 years experienceAnalytics & ad-tech/adops expertise Global implementations / set-up:Media campaigns, conversions measurement, adservers, ad-verification (Google Marketing Platform suite, other adservers, IAS, Moat.), Social media platforms Site-centric (GA, GA360, eStat, AT), DMP, DSP, DCO, CMPR usageAnalyses & optimizationsReports & dashboards Trainings, tracking teams managementWorkflows implementationRecommendations / tracking methodsTag management (Media platforms & GA)
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