Virginie Herve
Managing Director Country Manager @Arla Foods
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WORK HISTORY
Managing Director Country Manager @Arla Foods
Paris, FR
Arla Foods is the #1 EU dairy farmer‑owned company- delivering high‑quality products made from Arla farmers’ milk and processed in 60+ dairies to the highest quality standards- with strong brands (Arla / Arla Pro, Starbucks, Puck, Lurpak.)- a pioneer in health and sustainability, setting the benchmark in Europe for climate efficiency and sustainable farming. As Managing Director France in an entrepreneurial environment, I lead profitable growth (brands and private labels), market penetration, and brand equity across Retail and Foodservice. I manage a 16+ person multidisciplinary team and report to the Senior VP, NL/BE/FR Cluster.Key achievements- Barometer objectives successfully achieved-+52% in 2 years, achieving €86M NR- Brand expansion (Arla, Starbucks, Puck) in retail- Foodservice momentum: Arla Pro +35% in 2y
EDUCATION
Lycee Francois 1ier (le Havre)
HEC preparatory classes (voie générale)
University of Colorado Denver
Fall 97 - MBA program, Marketing
Rennes School of Business
Master's degree, International Business, Management, Marketing
SKILLS
ABOUT VIRGINIE HERVE
Passionate about consumer goods and people leadership, with a strong entrepreneurial spirit and a growth mindset. I’m a versatile team leader with 25+ years of FMCG experience in international companies (food and beauty), combining strategic vision with operational, hands-on execution across B2B and B2C. Multi-channel expertise: Mass Market, OOH, Discounters, and E-commerce.What defines my profile:1. International profile with a local expertise 2. Sharp understanding of customers, shoppers, consumers trends3. Proven track record in brand launches and business acceleration. Core strengths- People leadership: empowerment, development, and alignment toward shared goals- Strategic thinking, business planning, and operational excellence- P&L ownership - Key Account Management and negotiation- Brand building end-to-end: innovation, marketing, comms (campaigns, media, digital, PR)- Category management and trade marketing- Clear communication and strong stakeholder engagementOn a personal note, my values are rooted in sport, which I’ve practiced consistently for years: love of challenge, team play, tenacity, agility, resilience, and a results-oriented mindset.
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