Virginia Winther

About Virginia Winther

STRATEGIC, RESPONSIVE SALES LEADER: Expert in account management, category sales, and business expansion. MY PASSION: Targeted “professional persistence” in maximizing new and existing industry relationships to improve product reach, implement new programs, and break through barriers to exceed goals. I love the wholesale business! HERE’S WHAT I BRING TO THE TABLE: Innovative Portfolio Management: Develop strategic sales plans, implement lucrative programs, and maximize profits as expert brand representative. Grew sales 25% by creating and implementing “Message in a Bottle” and \"Vote\" marketing campaigns. Product Expertise: Extensive proficiency selling wide variety of consumer goods to national accounts including department stores, mass, drugstores, specialty chains, e-commerce, catalog, and off-price retailers. Ethical leadership: Maximize profit margins by negotiating mutually acceptable terms of innovative programs; price, markdowns, placement, and store reach. A history of promotion: Extremely organized in my remote office while also traveling to New York, Atlanta, Corp. Offices and National Merchandise Shows. Category sales expert with steady record of leading and motivating teams to beat established goals. Margin Control Proposals Presentations Budgeting Marketing Negotiation Sales Planning Throughout my career, I’ve created unique solutions in order to win major new accounts and implement sales strategies that work. I have not been afraid of coming up with new, inspired marketing and unique solution selling techniques, which have yielded great results for the brands I have successfully represented. Key Account Contacts: Meijer, TJMaxx, Fred Meyer, Belk, Kohls, Cracker Barrel, Burlington, DSW, Gabe’s, HSN, Ross Stores, Cato / Versona, Von Maur, Neiman Marcus, Dillard’s, AAFES, Zulily, Boscovs

Experience

1. National Sales and Marketing Manager

   Rocco Originals

   Jan 2018 — Present · Dallas, TX, US

   My 10-year New York showroom partnership resulted in being recruited by the owner of Rocco who was retiring. He tasked me with managing his 30+ year successful company; and I proudly accepted. As the National Sales Manager and Director of Marketing for Rocco Originals, I am responsible for managing the brand, instrumental in product development, assisting Independent Sales Representatives, managing distribution channels, New York Market weeks and Atlanta gift shows and coordinating with operations. Key to my success is building cooperative relationships and establishing long-term connections while developing strategic marketing plans, promoting sales growth and customer satisfaction for the organization.

Education

• University of Cincinnati

  BA

• University of Cincinnati

  Associate Degree