Virginia Runion
Digital Optimization Director @Alliance Defending Freedom
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WORK HISTORY
Digital Optimization Director @Alliance Defending Freedom
Scottsdale, AZ, US
Develop and oversee the organization\'s website optimization strategy, including leading, developing, and conducting website user research. Investigate and implement testing methodologies, including A/B testing, personalization, split-traffic testing, and others. Optimize pages based on performance-as determined by search results, engagement metrics, and other analytics-to define and declutter the user journey. Develop processes to improve website conversion, reduce friction, and boost the user experience. Collaborate with internal teams to develop, execute, and analyze multi-variant-tests (MVT). Seek out and implement optimization best practices for the overall website experience.
EDUCATION
Santa Clara University School of Law
Juris Doctor
Ohio University
Bachelor of Science, Communication
ABOUT VIRGINIA RUNION
UX digital optimization director, digital content strategist, writer, and editor with a…
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