Virginia Wilson
President, Revops (Fractional & Advisory Work) @Lead Prospect
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WORK HISTORY
President, Revops (Fractional & Advisory Work) @Lead Prospect
Montreal, QC, CA
Lead Prospect is a Canadian B2B growth and marketing firm supporting SaaS, technology, manufacturing, and complex-industry organizations across North America.The firm partners with leadership teams to design and execute structured go-to-market, growth, and expansion strategies. Expertise includes GTM planning, market and brand positioning, demand generation, revenue growth frameworks, and market entry initiatives that align marketing, sales, and business development.Operating as an extension of client teams, Lead Prospect delivers integrated growth programs spanning strategy, marketing execution, digital activation, lead and demand generation, reputation and brand management, and expansion readiness. The approach focuses on clarity, consistency, and measurable impact—helping organizations strengthen pipelines, scale responsibly, and build sustainable long-term growth.
EDUCATION
Cégep de Granby
Accounting
Massey-Vanier
High School Diploma, High School/Secondary Diplomas and Certificates
Cornell University
eCornell Certificate Marketing Strategy, Marketing/Marketing Management, General
Canadian Marketing Association
Integrated Branding, Direct Response Marketing, Certified Marketing Specialist
University of Toronto
Marketing (Advanced), Marketing
McGill University
Bachelor of Business Administration - BBA, Management and Marketing
ABOUT VIRGINIA WILSON
I connect go-to-market strategy, marketing execution, sales alignment, and partnerships to drive sustainable growth.Strategic B2B Growth & Marketing Leader with 15+ years of experience scaling brands, demand engines, and revenue programs across SaaS, technology, manufacturing, and professional services.Known for building and leading high-performing marketing teams, shaping strong brand positioning, and translating strategy into coordinated execution across the full funnel. Experience spans go-to-market planning, ABM, brand and content strategy, demand generation, and revenue marketing with close alignment across marketing, sales, partnerships, product, and executive leadership.Proven track record of transforming fragmented marketing and sales motions into integrated, data-informed programs that strengthen brand visibility, support pipeline growth, and enable predictable outcomes. Comfortable operating at both the strategic and execution levels, with experience managing cross-functional teams (content, digital, demand gen, design, events, BDRs), partner initiatives, and external agencies.Bilingual (English/French) with experience supporting North American and international markets.
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