Virginia Gaffney
Senior Manager, Marketing @Royal Canadian Mint
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WORK HISTORY
Senior Manager, Marketing @Royal Canadian Mint
CA
Lead and inspire a high-performing team of marketing and storytelling managers•Offer strategic direction on developing exceptional marketing strategies and plans for B2B and B2C omni-channel campaigns and promotions•Lead development of campaigns and promotional creative and content to drive product sales and customer engagement•Provide leadership in the development of multi-channel and multi-media marketing acquisition programs including paid and earned media, events, social, segmentation and lifecycle management
EDUCATION
Algonquin College of Applied Arts and Technology
Certificate, Fundraising Management
Algonquin College of Applied Arts and Technology
Certificate, Digital Analytics
Algonquin College of Applied Arts and Technology
Certificate, Volunteer Management
Algonquin College of Applied Arts and Technology
Diploma, Festivals and Special Events Management
Trent University
Bachelor of Science, Biology/Psychology
Algonquin College of Applied Arts and Technology
Certificate, Mobile and Web User Experience Design
SKILLS
ABOUT VIRGINIA GAFFNEY
Agile Marketer, shifting priorities on a moment\'s notice, inspiring teams to reach new heights and driving digital transformation and storytelling in this lightning fast world!
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