Virginia Weir

About Virginia Weir

I am currently the Marketing Coordinator at Arise Financial Coaching, where I develop comprehensive marketing strategies that have driven 51% of gross profit year-to-date and achieved exceptional social media growth metrics including 428% increase in link clicks and 135% reach expansion. My professional background spans nearly a decade of expertise in digital marketing, community management, and strategic brand development. As the former Owner of Weir Digital Marketing (20••••24), I built and managed high-performing marketing campaigns for diverse clients while simultaneously growing my personal finance brand, Vee Frugal Fox, to over engaged followers. My content creation and financial education expertise have earned recognition through two Plutus Awards and features in Forbes, CNBC, Business Insider, and other national publications. Previously, as Marketing Coordinator & eCommerce Manager at Revenew Sales, I successfully managed vendor relationships, coordinated wholesale agreements, and executed trade show logistics while developing comprehensive social media strategies. I hold a Bachelor\'s of Arts in Communication Studies from the University of North Carolina at Chapel Hill and am currently a freelance personal finance contributor for Mashable\'s \"Perspectives\" vertical. Specialties: Strategic marketing campaign development, influencer collaboration management, podcast production and guest acquisition, community engagement and growth, copywriting, SEO optimization, eCommerce management, brand partnerships, data analysis, and multi-platform content creation.

Experience

1. Copywriting & Marketing Coordinator

   Arise Financial Coaching

   May 2024 — Present

   Conducted sales follow-ups and lead nurturing to support client acquisition efforts• Created content and managed social media, increasing Instagram following by 14%, reach by 135%, content interactions by 100%, link clicks by 428%, and profile visits by 57% in one year• Developed and executed PR strategies, securing placements on multiple award-winning podcasts• Led acquisition efforts resulting in a 79% conversion rate of closed leads from podcasts and social media year-to-date• Led development and implementation of comprehensive marketing strategies responsible for 47% of revenue year-to-date• Monitored trending content opportunities to maximize engagement and brand visibility• Redesigned email marketing newsletters and lead magnets, increasing email subscribers by 48% in one year• Strategized and executed integrated marketing campaigns across multiple digital platforms• Tracked and analyzed performance metrics to optimize marketing effectiveness and ROI

Education

• University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.)

  2013 — 2015

• Cape Fear Community College

  Associate's Degree

  2012 — 2013