Virginia Cunegatto Hein
Brand Marketing Co-op @The TJX Companies, Inc.
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WORK HISTORY
Brand Marketing Co-op @The TJX Companies, Inc.
Framingham, MA, US
Partner cross-functionally with Brand Marketing, Creative, and Media teams to coordinate campaign execution across Paid Social, ensuring alignment on timelines, deliverables, and full-funnel marketing objectives.• Analyze monthly campaign and content performance, identifying trends, insights, and optimization opportunities to inform future brand marketing initiatives and creative strategy.• Provide strategic feedback on creative assets to ensure consistency with brand messaging, platform best practices (Meta and TikTok), and performance-driven content strategies.• Manage and maintain media documentation—including campaign trackers, content flowcharts, and linking documents—to streamline campaign execution and improve cross-channel visibility.
EDUCATION
Northeastern University
Bachelor of Science - BS, Digital Communication and Media
Massachusetts Bay Community College
Associate of Arts - AA, Psychology
ABOUT VIRGINIA CUNEGATTO HEIN
Originally from Brazil, my journey to the U.S. has expanded my perspective and deepened my passion for communication. With 7 years of hands-on experience in childcare, I’ve developed strong communication, problem-solving, and adaptability skills—qualities that seamlessly translate into the dynamic world of marketing. I am inspired by the intersection of innovation and impact, and I\'m constantly exploring new ways to bridge these worlds through digital media. My experience, spanning digital marketing, organizational communication, and event management, has been deeply rooted in driving change through strategic storytelling, particularly through my work with the Brazil Conference at Harvard & MIT.My goal is to combine my practical experience with my academic background to build a career that drives meaningful impact. As a dedicated learner, I am committed to continuously developing the skills necessary to excel in digital marketing and make a valuable contribution wherever I go.
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