Virginia Baaklini

About Virginia Baaklini

I\'m a trusted strategic advisor and technical expert supporting Salesforce\'s largest, most complex customers on their journey to business value. I leverage my digital marketing background and deep, hands-on product expertise to help clients transform their businesses and achieve their marketing goals. I focus on enterprise Account Engagement customers, reporting and analytics.SALESFORCE CERTIFIED MARKETING CLOUD ADMINISTRATOR | SALESFORCE CERTIFIED ACCOUNT ENGAGEMENT CONSULTANT | SALESFORCE CERTIFIED ADVANCED ADMINISTRATOR | SALESFORCE CERTIFIED AI ASSOCIATE | SALESFORCE CERTIFIED ACCOUNT ENGAGEMENT SPECIALIST | SALESFORCE CERTIFIED ADMINISTRATOR | SALESFORCE CERTIFIED ASSOCIATEPrior to joining Salesforce, I spent nearly a decade in advertising and marketing, supporting high-profile brands like Verizon Wireless, Holiday Inn, Crowne Plaza, SunTrust and Dunkin\' Donuts. Today, I leverage this digital marketing background and my expertise in marketing automation, lead management and revenue performance management to turn clients\' marketing into a revenue driver.Strengths: Self-starter capable of operating at both highly strategic and very tactical levels • Quickly grasps goals and aligns solutions that drive results • Collaborative team player • Proven success managing multiple project scopes, budgets, timelines and deliverables simultaneously • Outstanding written and verbal communication skills • Attentive to detail • Sense of humor • Quickly adaptable to changing priorities

Experience

1. Principal Solutions Engineer

   Salesforce

   May 2025 — Present · Atlanta, GA, US

   I leverage my background in digital marketing and deep technical expertise in Marketing Cloud Account Engagement to develop thoughtful solutions that help our customers connect with their customers in new ways. I serve as a trusted advisor to some of Salesforce\'s most innovative clients, helping them transform their businesses and achieve their marketing goals.

Education

• Furman University

  Bachelor of Arts (B.A.), English, Spanish

  2001 — 2005

• Pontificia Universidad Católica de Chile

  Study Abroad Program

  2004 — 2004

Skills

• Traditional Media
• Marketing
• Digital Strategy
• Advertising
• Pardot
• Social Media Marketing
• Relationship Management
• Direct Marketing
• Interactive Marketing
• Strategy
• Strategic Thinking
• Project Management
• Online Marketing
• Local Store Marketing
• B2b Marketing
• Social Media
• Casual Dining
• Integrated Marketing
• Hospitality Industry
• Non-Traditional Media
• Digital Marketing
• Marketing Automation
• Public Relations
• Media Relations
• Email Marketing
• Copywriting
• Franchise Marketing
• B2c Marketing
• Strategic Brand Positioning
• Brand Development