Virginia Ibarra

About Virginia Ibarra

I’m a PMP-certified Project Manager with 8+ years of experience in eCommerce and entertainment and 12 cumulative years of working with creatives. I have a proven track record of leading large cross-functional teams, driving high-impact marketing initiatives across digital platforms, and fostering collaboration and innovation—especially in the face of ambiguity.At my core, I’m a self-sufficient problem solver who thrives on turning challenges into opportunities for growth. I excel at streamlining processes, aligning stakeholders, and achieving team synergy through empathy and transparency to drive meaningful results.Career highlights include: Leading production for a high-priority event at The Walt Disney Company, coordinating efforts and aligning marketing requirements across two creative agencies, major franchises, and licensing partners. Executing a high-profile marketing campaign at Universal Music Group, which exceeded annual revenue targets by 66% and significantly contributing to the company’s overall revenue growth. Developed and scaled the E-commerce and Physical Distribution department at Mad Decent, driving a 25% YoY revenue increase over a 4-year period through strategic partnerships, paid media campaigns, and engaging marketing campaigns — establishing the department as a key revenue driver for the label.

Experience

1. Project Manager

   HexClad Cookware

   Apr 2025 — Present · Los Angeles, CA, US

Education

• California State University, Northridge

  Bachelors, Journalism, minor in Apparel Marketing