Virginia Byrum

About Virginia Byrum

How many people can say that they are in the field of work that they always dreamed of? Me neither. In fact, I always wanted to be a lawyer growing up. Maybe it was my enthusiasm for a good debate or my interest in true crime, but either way, I never chased that dream. I did, however, work a few years in the purchasing world, transitioned into sales forecasting and eventually landed in trade promotion management. I’ve always been passionate about problem solving, numbers, puzzles and planning so it made sense to navigate towards these fields.For over a decade I managed a team of trade & deduction analysts for a coffee manufacturer in the CPG world. Together, we developed processes and procedures to most effectively manage and optimize trade dollars by leveraging technology. My team was responsible for the selection, implementation and adoption of our trade platform. In addition to managing our trade dollars, I spearheaded the annual sales planning process in the TPM tool and performed the monthly closing activities and P&L reconciliations for all trade-related line items. I was fortunate to wear many hats and learn from great leaders.Then, after nearly sixteen years working in the CPG industry, most recently as the Director of Sales Systems & Trade Promotions, I took a leap of faith for my own personal development and growth and set out to try something new!In my current role of Vice President of Client Success I’m no longer the client and power user of TPM systems. Instead, I now work for an innovative trade & deduction platform and am gaining knowledge and insights from the “other side of the desk.” The best part is I get to work with clients who have roles similar to what I used to do. As their relationship manager, I leverage my extensive background to guide clients in adopting and optimizing the platform. My focus is on financial reconciliation, analyzing trade spend efficiency, and drawing valuable insights for future planning. I’m grateful for this next adventure and excited to contribute my skills and experience to a company where I can genuinely make a difference.

Experience

1. Vice President of Client Success

   Promomash

   Jun 2024 — Present · US

Education

• Averett University

  Master of Business Administration - MBA

  2010 — 2012

• Christopher Newport University

  Bachelor's degree, Business Administration and Management, General

  1999 — 2003