Virginia Bates
Content Specialist @Goldberg Segalla
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WORK HISTORY
Content Specialist @Goldberg Segalla
Buffalo, NY, US
EDUCATION
Medaille University
BS Communications, Marketing, Advertising, Journalism, Media, PR
SKILLS
ABOUT VIRGINIA BATES
A passionate collaborator and storyteller leading client, marketing, digital and creative teams to develop best-in-class marketing campaigns that drive engagement, increase sales and move consumers down the funnel. Deep knowledge creating effective marketing plans for a wide range of industries and facilitating strategic planning to get the best out of multidisciplinary teams. Professional copywriter, turning complex ideas into simple, motivating stories, presentations and proposals.CORE COMPETENCIESMarketing Strategy • IMC Plans • New Product Launches • Brand Positioning • Sales PromotionsCopywriting • Corporate & Sales Presentations • RFP Development • Web Content • AdvertisingWorkshop Development & Facilitation • Customer Journey • Market Research • Actionable Insights Shopper Marketing • Voice of the Customer • Exceptional Communicator • Active Listener • StorytellerProblem Solver • Results Driven • Optimist • Deliverer • Brainstormer • Creating Buy-In • Tenacious
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