Viraj Rasal
Data & Business Analyst | 4+ yrs in Python, SQL, Tableau, Power BI | Expert in KPI Modeling, Predictive Analytics, A/B Testing | Driving Strategy with Data-Backed Insights
- Role
- Data Analyst at Community Dreams Foundation
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Viraj Rasal
I’m a data storyteller who thrives at the intersection of business strategy and analytics. With over 3 years of hands-on experience turning complex datasets into actionable insights, I help organizations make smarter decisions, faster. From building customer segmentation models to executing A/B tests and crafting dynamic dashboards, I’ve used tools like Python, SQL, R, Tableau, and Power BI to uncover opportunities that directly impact growth and performance.My journey has spanned diverse domains—from optimizing marketing campaigns with Google/Adobe Analytics to enhancing product strategies through predictive modeling. I’ve led initiatives that increased sales, improved retention, and informed product roadmaps, all while collaborating cross-functionally in Agile environments.What drives me is curiosity—about customer behavior, about what moves the needle, and about how to continuously improve. Whether it’s building a new model or leading stakeholder workshops, I’m passionate about bridging the gap between data and decision-making.Let’s connect if you\'re looking for someone who brings analytical rigor, business acumen, and a collaborative mindset to the table.
Experience
Data Analyst
Jan 2025 — Present · NY, US
Automated reporting workflows and dashboards in Power BI and Excel, cutting manual reporting by 40%. Partnered with internal teams to design digitized data tracking systems, improving transparency and decision speed. Built SQL + Python pipelines for clean, centralized data, enabling easier integration with analytics and AI tools. Supported internal upskilling by creating quick-reference guides on using data visualization and automation features effectively.
Education
Pace University - Seidenberg School of Computer Science and Information Systems
Master of Science - MS, Information Systems
Vidyavardhini's College of Engineering and Technology
Bachelor of Engineering - BE, Information Technology
Thakur
Schooling
Thakur College of Science & Commerce
High school, Computer Science
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