Viraj Patil

About Viraj Patil

As a Senior Marketing Automation Specialist at iMocha, I leverage my expertise in Account Based Marketing (ABM) and Market Research to strategize, implement, and evaluate email campaigns, user journeys, and lead nurture campaigns. I use Mar-tech tools like Hubspot, Outreach, Salesforce, ZoomInfo, Similarweb, LinkedIn Sales Navigator, and Zapier to optimize the marketing funnel and generate qualified leads for the sales team. I have a Bachelor of Mass Media with majors in Advertising from S K Somaiya Vidyavihars College of Arts Science & Commerce, where I learned the fundamentals of digital marketing, media planning, and creative writing. I also hold multiple certifications from Google Digital Academy and IAB, which demonstrate my proficiency in Google Ads, Digital Marketing, and Media Foundations. I am passionate about learning new technologies and trends in the marketing automation space, and I aim to deliver the best results for my clients and organization.

Experience

1. Marketing Automation Manager

   Onflo

   Jul 2025 — Present · Mumbai, IN

   Develop, implement, and optimize marketing automation strategies—including lead nurturing, drip campaigns, and customer segmentation—to drive engagement and conversions.Manage marketing automation platforms (such as Marketo, HubSpot, or Pardot): set up workflows, ensure data integrity, and track campaign performance.Collaborate with cross-functional teams (marketing, sales, IT) to design integrated campaigns and ensure a seamless customer journey.Execute automated email campaigns: create templates, write compelling content, and conduct A/B testing to optimize performance.Monitor and analyze key campaign metrics (open rates, click-through rates, conversions, ROI), providing actionable insights and recommendations for continual improvement.Develop and maintain lead scoring frameworks to identify and prioritize sales-ready leads.Ensure compliance with data management and privacy regulations (e.g, GDPR, CAN-SPAM).Stay current with industry trends, best practices, and emerging marketing technologies to enhance automation workflows.

Education

• S K Somaiya Vidyavihars College of Arts Science & Commerce Vidyavihar Mumbai 400 077

  Bachelor's degree, Mass Communication/Media Studies

  2015 — 2018

• S K Somaiya Vidyavihars College of Arts Science & Commerce Vidyavihar Mumbai 400 077

  Bachelor of Arts, Mass Communication/Media Studies

  2015 — 2018