Viraj Shetty
Growth & CRM @ CARS24 | MICA 2021-23 | Ex GoDigit, Newfold Digital
- Role
- Growth Manager at Kapiva
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Viraj Shetty
CRM & Growth Marketing with 5+ years of experience scaling CRM journeys, reducing CAC…
Experience
Growth Manager
May 2023 — Present · Gurugram, IN
Responsible for CRM - led Growth and RetentionRevamped and scaled retargeting journey for funnel drop-offs using multivariatesegmentation & channel cost optimization (WhatsApp, Push, SMS, RCS).Reduced cost by 28% and increased Test Drive visits by 13%.Improved performance of active customer journeys by 8%(Test vs Control) throughA/B testing of channel, content, and creative design optimization.Collaborated with data scientists to form User Cohorts, based on behavioral andclickstream data to Product Tech teams for CRM Events infrastructure.Led ASO initiatives that elevated category ranking from #6 to #5 by running iterative A/B tests on creatives, titles, and descriptions to enhance visibility and conversion.
Skills
- Management
- Microsoft Excel
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