Viraj I.

About Viraj I.

I’m a Marketing & Communications Strategist with 6+ years of experience building brand narratives,not just campaigns. I work at the intersection of marketing, communication, and strategy, helpingorganizations align messaging, engage stakeholders, and drive measurable impact.My experience spans integrated marketing, corporate communications, and brand protection,where I’ve worked with enterprise and global teams to deliver consistent, insight-drivencommunication across digital and offline channels.I specialize in:• Brand positioning & narrative building• Content strategy, Copywriting & Storytelling• Stakeholder communication & alignment• Integrated communication strategyI’m particularly interested in roles where communication drives business impact—across marketing,corporate communications, and brand strategy.

Experience

1. Assistant Manager Integrated Marketing and Communications (Imc)

   Godrej & Boyce Mfg. Co. Ltd.

   Jul 2025 — Present · Mumbai, IN

   Led integrated communication initiatives across digital, print, and traditional media, managing a specified budget and ensuring consistent brand messaging- Drove multi-channel brand programs and stakeholder communication, increasing PAN-India retail branding coverage- Managed agencies, events, and cross-regional campaigns, along with contributing to in international branding campaigns.

Education

• O.P. Jindal Global University (JGU)

  Master of Business Administration - MBA

  2021 — 2023

• Ramnarain Ruia College - Mumbai

  Bachelor of Mass Media, Communication and Media Studies

  2012 — 2015