Viraj Daiya
Category Lead - Laptops @ Reliance Digital Dronacharya Awardee 2023 | Strategic Merchandising & GTM Excellence
- Role
- Head of Merchandising - Laptop at Reliance Retail
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Viraj Daiya
Category Business Head with over 14 years of experience specializing in the strategic scaling of high-volume electronics retail across India. Currently, I spearhead the Laptops category for Reliance Digital, where I am the architect of an omnichannel strategy driving a Cr annual revenue portfolio across 1,500+ stores and digital platforms
Experience
Head of Merchandising - Laptop
Oct 2021 — Present · Mumbai, IN
Annual Business Planning for the category at Region/Store Level with an aim to gain market share- P&L Management, maximising the revenue, controlling the margin leaks and generating other sources of income- Assortment Planning and Planogram Management by Store catchment and space availability- Forecasting and replenishment planning to optimise inventory position- Planning & executing effective Category Promotions by month and festive periods for driving top line- Liaison with Marketing for building visibility and communication for the category through various ATL and BTL Acitvities- Responsible for leading, mentioning and development of the 7 team members to achieve excellence- Competitor study and analysis, framing strategies and targeted interventions to counteract competition
Education
K.J. Somaiya Institute of Management Studies and Research
PGDM-RM, Retail Management
2009 — 2011
Doveton Corrie Boys H.S.School
HSS
2004 — 2006
Madras University D.G. Vaishnav College
Bachelor of Commerce, Business/Commerce, General
2006 — 2009
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.