Viraj Bogle

About Viraj Bogle

Marketing professional specializing in New Product Introduction (NPI), market development, and channel-driven brand growth across competitive Indian markets. In my current role, I focus on successfully translating product innovation into commercial success by leading structured go-to-market strategies, product positioning, and retailer activation programs.My work involves end-to-end product launch management — from understanding market gaps and defining value propositions to creating retailer communication, sales enablement tools, and market activation plans that accelerate adoption. I closely collaborate with sales, distribution partners, and cross-functional teams to ensure new products gain strong visibility, faster market acceptance, and sustainable secondary movement.I have hands-on experience in retailer engagement initiatives, product demonstrations, branding execution for recall creation, influencer awareness programs, and liquidation-focused market activities that support channel confidence during product launches. I strongly believe that successful product introduction depends on clear communication, strong trade relationships, and consistent on-ground execution.My key interests include product commercialization strategy, channel marketing, brand building, and scalable go-to-market models that deliver measurable business impact.Always open to collaboration and opportunities where strategic marketing and product innovation come together to create meaningful market growth.

Experience

1. Product Marketing Manager

   3M

   May 2025 — Present · Bengaluru, IN

   Current Role includes various marketing activities - 1. Enhancing the Brand value in Trade segment2. New product introduction – A to Z3. Retailer, wholesaler schemes for product promotion4. Promotions in Trade/Industrial trade markets5. DSR, promoters, merchandising6. Create demand at end user level7. Price optimization and analytics ensuring profitability.8. Customer insights9. Execute and run marketing campaigns in Trade segment10. Defining and coordinating execution of market/ customer analysis, and reports onfindings to guide business decisions.11. Implementing marketing tactics around product, channel, pricing and promotions,and execute efforts identified on the marketing plan.12. Leading activities of moderate scope and complexity and develop solutions onproduct information operations, digital asset management, website, channel and e-commerce operations.13. Being responsible for various CRM operations activities to service the end users,managers and/or channel.14. Helping achieve Sales Targets and margin expectations for the portfolio15. Actively participating in relevant corporate programs/initiatives, complies withprofessional and quality standards, complying with corporate policies andprocedures, and act in a manner consistent with 3M’s values and ethical standards.16. Collaborating for new product development and introduction with cross-functionalteam, following defined new product strategies from leadership.17. Ensuring compliance with industry and regulatory requirements and reportingregarding working with customers.

Education

• Savitribai Phule Pune University

  Master of Business Administration (M.B.A.), Marketing/Marketing Management

  2013 — 2015

• Savitribai Phule Pune University

  Bachelor's Degree, elecrtonics and telecommunication Engineering

  2007 — 2011

Skills

• Digital Photography
• Microsoft Office
• Sales
• Marketing Strategy
• Analytical Reasoning
• Product Marketing
• Photoshop
• Management
• Managing Distribution Channels
• Technical Analysis
• Product Management
• Photography
• Powerpoint
• Microsoft Excel
• Data Analysis
• Market Research
• C++
• Analysis
• Project Management
• Teamwork
• Team Management
• Customer Service
• Marketing Management
• Technical Presentations
• Business Development
• Matlab
• Engineering
• Channel Partners