Vipul Jain

Senior Manager - Marketing @Creya Ai By Interviewdesk

Chennai, IN

Marketing Strategy Development: Develop and implement a comprehensive marketing strategy that aligns with the company\'s overall business objectives.Identify target market segments and develop strategies to reach and engage them effectively.Team Leadership and Management: Build, lead, and manage a high-performing marketing team, which may include roles such as content writers, visual designers, SEO analyst & Videographers.Provide guidance, mentorship, and performance evaluations for team members.Budget Management: Develop and manage the marketing budget, allocating resources effectively to achieve maximum ROI.Monitor expenses and optimize spending across various marketing channels.Content Strategy and Creation: Oversee the development of compelling and relevant content, including blog posts, whitepapers, case studies, videos, and more.Ensure content is optimized for SEO and resonates with the target audience.Digital Marketing: Lead digital marketing efforts, including PPC advertising, SEO, email marketing, social media marketing, and affiliate marketing.Monitor and analyze digital marketing metrics to refine strategies and improve campaign performance.Lead Generation and Conversion: Develop lead generation strategies and campaigns to drive a steady flow of qualified leads into the sales funnel.Collaborate with the sales team to optimize lead conversion rates.Customer Acquisition and Retention: Develop and execute customer acquisition and retention strategies to reduce churn and increase customer lifetime value.Implement customer referral and advocacy programs.Brand Management: Ensure brand consistency and integrity across all marketing materials and touchpoints.Evolve and strengthen the company\'s brand identity as needed.

Work Remotely

Bachelor of Arts (B.A.), Economics

Loyola College

Master of Business Administration (M.B.A.), Finance, General