Vipula Abeynayake
Creative Director @Identity
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WORK HISTORY
Creative Director @Identity
EDUCATION
Harrow College
(A-Level) Graphic Design, Fine Art, I.T.
University of Hertfordshire
BA Hons, Graphic Design & Illustration
SKILLS
ABOUT VIPULA ABEYNAYAKE
As a Creative Director with over 20 years of agency and in-house experience, I bring brands to life through strategic thinking, compelling design and storytelling. My approach combines conceptual thinking with hands-on execution, digging deep into every brief to uncover creative solutions that deliver measurable results. I specialise in branding and conceptual design, finding inspiration in unexpected places while constantly evolving my creative approach. From leading teams to art directing photoshoots, I bring together strategic thinking and focus on the details that matter. My experience spans diverse sectors: retail, construction, corporate, finance, hospitality, leisure, and both live and digital events, delivering work across B2C, B2B, and internal communications. I’ve had the privilege of collaborating with brands including Samsung, Adobe, Red Bull, Asahi Global, Vonage, Virgin Media O2, BT Group, Lululemon, Omega, Campari, Wella, and ITV, among others. What drives me is the pursuit of original ideas that reflect each brand’s unique voice and the opportunity to push creative boundaries while solving real business
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