Vipul Sachdeva
Category Brand Manager @Spinrite
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WORK HISTORY
Category Brand Manager @Spinrite
Toronto, ON, CA
Own full P&L and brand strategy for Red Heart and Coats & Clark — two of North America\'s most recognisable craft brands with combined revenue exceeding $110M — setting pricing architecture, portfolio mix, and promotional investment across the US and Canada.• Lead end-to-end GTM planning for new product launches, coordinating across Product, Sales, and Marketing while managing joint business plans with Walmart, Michael\'s, and Joann\'s.• Define the brand innovation pipeline — SKU rationalisation, packaging refresh, and consumer-driven repositioning — informed by competitive benchmarking and consumer trend analysis.• Scale eCommerce revenue through Amazon and Shopify optimisation: A+ content, channel-specific assortment strategy, and data-driven listing improvements.
EDUCATION
Guru Gobind Singh Indraprastha University
Bachelor of Technology (BTech), instrumentation and control engineering
Nanyang Business School
International Exchange Program Certificate , Business, Management, Marketing, and Related Support Services
FORE School of Management, New Delhi
Master of Business Administration (MBA), Marketing/FInance Management, General
SKILLS
ABOUT VIPUL SACHDEVA
I am a Senior Brand and Digital Marketing leader with 10+ years of experience building brands, driving digital growth, and developing go-to-market strategies across FMCG, D2C, e-commerce, financial services, and B2B industries — across India, Japan, and Canada.In my current role as Brand Manager at Spinrite and Digital Account Strategist at Teleperformance Canada, I manage integrated brand campaigns, optimize digital performance across SEM/PPC/SEO channels, and develop data-driven strategies that connect brand equity to commercial outcomes.Previously, as Brand Head (D2C & Digital Marketing) for Lakanto by Saraya Japan, I built and scaled a D2C brand from the ground up — developing GTM strategies, digital acquisition funnels, and brand positioning for an international FMCG brand entering the Indian market.What I bring to the table:Brand Strategy & Management — building brand identity, positioning, and equity across consumer and B2B segmentsDigital Marketing Leadership — SEM, PPC, SEO, Social Media, Email, and Performance Marketing across Google, Meta, and programmatic platformsGTM Strategy — market entry, product launch, channel strategy, and competitive positioningData & Analytics — SQL, Power BI, Tableau, Google Analytics for marketing measurement and ROI optimizationCross-Functional Leadership — collaborating with product, sales, finance, and external agencies to deliver integrated campaignsI hold an MBA from FORE School of Management, an International Exchange Certificate from Nanyang Business School (Singapore), and an Advanced Certificate in Digital Marketing & Communication.I am actively exploring Director of Marketing, Senior Brand Manager, Senior Marketing Manager, and VP of Marketing opportunities in Canada. If you are a recruiter or hiring manager looking for a versatile marketing leader who can operate at both the strategic and executional level, I would love to connect.
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