Vipul Gupta

About Vipul Gupta

Programmatic Advertising SpecialistWith a solid foundation in digital marketing spanning over 2.5+ years, I am a dedicated programmatic advertising professional with around 2 years of hands-on experience on DV360, TTD, and CM360 platforms. I specialize in optimizing campaign performance, meticulously analyzing data to uncover opportunities, and resolving issues to drive impressive ROI and client success.My track record includes successfully managing end-to-end campaign lifecycles starting from understanding the client requirement and brief then creating the media plan to setup the campaign and making sure to optimize the campaign in such a way as it delivers the planned goals effectively and at the end prepare the end of camping reports with key insights that can be easily understandable and presented to the client while making ensuring quality assurance and delivering on-time launches also I am Proficient in Excel, which helps me generate comprehensive reports and analyses, translating complex data into actionable insights for senior management.Core Competencies:1. Proficient in Programmatic Advertising Optimization2. Skilled in Data-Driven Decision-Making3. Experienced in End-to-End Campaign Management (from briefing to media planning to campaign setup to end-of-campaign reporting)4. Advanced Excel Proficiency5. Expertise in Troubleshooting and Quality Assurance6. Demonstrates Strong Analytical and Organizational AbilitiesI am eager to bring my strategic thinking and technical expertise to a dynamic team. Let\'s connect and explore how my skills can contribute to your organization\'s success\"

Experience

1. Programmatic Executive

   Groupm

   Feb 2023 — Present · IN

   My typical day involves a series of tasks geared toward client engagement, media planning, campaign execution, and performance analysis across 17 global markets, including India. Here\'s a breakdown of my daily activities:Engage in client meetings to understand and gather requirements effectively.Develop comprehensive media briefs and devise media plans accordingly.Execute media activations, managing an average investment of $1 million.Oversee end-to-end campaign setup and ongoing management.Conduct thorough pre and post-launch quality assurance checks for campaigns.Continuously monitor and optimize campaigns mid-way to ensure they meet key performance indicators (KPIs).Generate various performance reports throughout the campaign lifecycle.Tools regularly utilized include DV360, CM360, Olive, TTD, Amazon DSP, and Excel for data analysis and management.

Education

• Kraftshala

  Digital Media , PPC Specialization Digital Media , PPC Specialization

• University of Petroleum and Energy Studies

  Bachelor of Technology