Viplav Vikram
Content Specialist @ICUC
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WORK HISTORY
Content Specialist @ICUC
Toronto, ON, CA
Client: LinkedIn (Global)Manage daily social content execution for a Fortune-500 B2B client across multiple platforms, ensuring alignment with brand guidelines and comprehensive cross-channel communication strategies• Moderated and engaged across LinkedIn’s social platforms using Sprinklr, handling 800–1,200+ interactions weekly while maintaining 95%+ SLA compliance.• Trained and onboarded 10-15 new hires and existing team members on moderation workflows, brand governance, and Sprinklr tools, improving ramp-up time and quality consistency across global programs• Authored and maintained process documents and playbooks covering escalation handling, tone-of-voice standards, SLA management, and platform workflows.
EDUCATION
Jain (Deemed-to-be University)
Bachelor of Commerce - BCom
Centennial College
Post Graduation
Purdue University
Postgraduate Degree
Centennial College
Post Graduation
ABOUT VIPLAV VIKRAM
I’m a results-driven marketing & sales professional who thrives on strategy, problem-solving, and making an impact. Whether it’s optimizing digital campaigns, analyzing trends, or managing CRM systems, I enjoy working with data, insights, and the latest marketing tools to drive real business results.In my marketing career, I’ve worked across social media management, digital marketing, CRM systems, and brand partnerships, helping businesses connect with their audience in a way that actually works. I like analyzing trends, optimizing campaigns, and using the right tools to improve engagement and performance.Outside of marketing, cricket has been a huge part of my life. From being a professional cricket and now as a Cricket Coach, I enjoy mentoring athletes, helping them refine their skills, and building a winning mindset. Coaching has taught me just as much about leadership, teamwork, and adaptability as my marketing career has.A few things I bring to the table: Marketing & Growth Strategy – Data-backed decisions that drive engagement and brand visibility. Social Media & Digital Campaigns – Managing platforms and optimizing performance. CRM & Customer Engagement – Leveraging tools like Salesforce & Mailchimp for audience insights. Project & Stakeholder Management – Coordinating efforts to ensure seamless execution. Coaching & Leadership – Training athletes with a focus on skill development and teamwork.When I’m not working on marketing strategies or coaching on the field, you’ll probably find me at a sports event, analyzing the game, or keeping up with industry trends in sports marketing and sponsorships.Let’s connect—always happy to chat about marketing, sports, or new opportunities!
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