Vipinder Saha
Executive - Paid Social @ GroupM | WPP | Full Stack Digital Marketer | Performance Marketer | Specialized in Media Buying
- Role
- Executive- Paid Social at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vipinder Saha
Passionate and results-oriented Performance Marketing Professional with a proven track record in driving successful digital advertising campaigns.Currently contributing to the success of GroupM a global leader in media investment management. Specializing in developing and executing data-driven strategies to maximize ROI. Skilled in leveraging cutting-edge technologies and platforms to optimize campaign performance and exceed client expectations.
Experience
Executive- Paid Social
Jul 2024 — Present · Gurugram, IN
Oversee, develop, and optimize impactful Branding campaigns on popular social platforms ( Facebook, Instagram, Twitter, LinkedIn & Snapchat ).• Strategize and forecast media plans for effective budget allocation and outstanding campaign performance.• Analyze key metrics, prepare comprehensive reports, and communicate results to stakeholders and clients.• Deliver insightful Post Campaign Analysis (PCA) reports with data-driven recommendations.• Monitor and manage pacing for high-budget campaigns, maximizing performance and resource allocation.• Collaborate with clients to understand objectives and tailor marketing plans.• Managing Tasks on Wrike Tickets, provide updates, and address concerns.• Stay updated on industry trends and technologies for continuous improvement.
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