Vipin Bhadula

About Vipin Bhadula

Data-driven Performance Marketer with 3+ years of experience driving profitable growth for D2C brands through paid media, funnel optimization, and e-commerce strategy. Proven success in managing budgets, optimizing campaigns across Meta, Google, and Snapchat Ads, and achieving strong ROAS and customer acquisition goals. Skilled in D2C website management, analytics, and full-funnel strategy, delivering measurable revenue and margin improvements.

Experience

1. Senior Executive - Performance Marketing

   Bevzilla

   Aug 2024 — Present · Gurugram, IN

   Own and manage day-to-day operations of the D2C website from order flow, fulfillment, and delivery to customer satisfaction.Work closely with the performance marketing team to align supply, pricing, and inventory strategies with campaign plans and product pushes.Ensure smooth coordination of stock inward/outward, warehouse management, and inventory reconciliation to support ongoing promotions and traffic spikes.Monitor and optimize conversion funnels, including page speed, checkout performance, and user journey in collaboration with tech teams.Analyze operational and sales data to identify gaps and opportunities to improve margins, reduce RTOs, and drive higher revenue per visitor.Implement and maintain pricing parity and competitiveness across platforms while protecting D2C profitability.Work with marketing and product teams on launch readiness, ensuring stock, pricing, and delivery timelines are aligned.Assist in forecasting and demand planning to align with monthly marketing spends and revenue goals.

Education

• Haryana Board of School Education (HBSE)

  10th Standard

• Indira Gandhi National Open University

  Postgraduate Degree, Marketing/Marketing Management, General

• Indira Gandhi National Open University

  Bachelor's degree, Marketing

• Central Board of Secondary Education (CBSE)

  12th Standard, Arts with Agriculture