Vipin Bindal

About Vipin Bindal

I am a Marketing Professional and Entrepreneur with over 15 years of experience in Event management, Strategic consultancy, and working with many individuals & organizations. As the founder of \"Green Events and Media Services Private Limited\", I have developed expertise in event management, brand management, and sports management. My entrepreneurial journey has reinforced my belief in the philosophy of \"small is beautiful.\"I specialize in conceptualizing marketing and branding solutions aligned with clients\' objectives, and I excel in devising and implementing strategies to achieve these goals. My consultancy expertise focuses on providing tailored strategies and actionable insights to drive business growth and optimize marketing efforts. My focus is on strategizing marketing solutions, leveraging team talent, and exploring new regions and domains. Having worked on both the client and agency sides, I possess a comprehensive understanding of business needs.I believe that effective strategy goes beyond driving revenue; it involves establishing a strong and ethical brand.Specialties: Branding & Communication, Events & Sports Management, Business Development, BTL Activities Management, Media Buying, Campaign Performance Management, Team Management, Training & Development, Client Relationship Management, Vendor Management, and Consultancy Expertise.

Experience

1. Management & Strategic Consultant

   Indipendent Consultant

   Jan 2010 — Present · IN

   Lead strategic planning for mineral supplier MSMEs, focusing on key consumer insights to enhance portfolios and improve consumer communication- Develop long-term plans for small firms, identifying new business opportunities, markets, and partners- Plan, develop, and direct marketing activities for MSME firms, including conceptualizing and implementing strategic initiatives for start-ups- Manage external marketing partners, such as advertising agencies and digital firms, for various start-ups- Develop brand standards and usage guidelines, ensuring campaign integration and consistency across local stores- Track consumer and market insights through metrics analysis and consumer research for clients- Participate in brand strategy discussions and collaborate with creative teams to meet strategic objectives for local stores and small firms- Analyze sales data to update brand or category portfolios- Coordinate launch programs for external customers and internal employees- Monitor and analyze business performance against goals (awareness, share, consumer diagnostics, profitability) and competitive landscape for clients.

Education

• Edinburgh Napier University

  Masters

  2008 — 2009

• Devi Ahilya Vishwavidyalaya

  Bachelor of Commerce

  1998 — 2001