Violetta Hyland

About Violetta Hyland

Highly qualified digital marketer with a decade of experience in multiple marketing…

Experience

1. Marketing Manager

   Wavwrld

   Nov 2021 — Present · Miami, FL, US

   Overseeing brand\'s overall Marketing strategy.•Managing & leading a team of 5 at a fast-paced startup.•Developing social media strategy & managing all social media channels (Twitter, Instagram, TikTok, Lens, etc.) to increase followers & engagement organically to almost 10k across all channels.•Sourcing, curating, creating & publishing engaging content through unique posts, using Canva & CapCut.•Day-to-day planning & execution of social media calendar & social content strategy.•Taking on the Head of Community role & launching community initiatives, including managing the Discord, managing a Telegram group chat, creating an event series called wavWRLD Field Trips, hosting Twitter spaces, and starting a weekly email newsletter via Substack & Mirror.•Editor-in-Chief duties of our newsletter—the wavLETTER—ensuring over 40% open rate & growth to 1,400+ subscribers. Duties include approving the publication\'s layout, design, style & tone; Reviewing written content for errors; Making final decisions about which stories & photographs to publish.•Strategically planning, executing & evaluating special events, with over 2k attendees & over $100k raised in sponsorship.•Responsibilities include execution of logistics, budgets, timelines, collateral, sponsorships, food & beverage, entertainment, and volunteers for all events.•Successfully launched the wavGAME product—A digital trading card music game—and received over 100 signups in the first day.•Partnering with over 13 companies in the web3 space, including Liquality, Sound.xyz, Songcamp, Lens, Reveel, Decent, Pulsr, and Polygon.•Taking on Artist Relations duties, including booking music artists for showcases, and managing relationship between wavWRLD & artists that we work with for events & NFT drops.•Keeping a close eye on Web3, Crypto, NFT & AI trends, and adjusting marketing strategy to meet changing market & conditions.•Creating a Web3 strategy for Marketing & Sales of new initiatives for music artists & fans.

Education

• Salisbury University

  Bachelor of Arts (B.A.)

Skills

• Customer Relationship Management (Crm)
• Eloqua
• Strategy
• Positive Can-Do Attitude
• Social Media
• Training
• Dependable Team Player
• Peoplesoft Financial
• Microsoft Office
• Analytical Skills
• Data Maintenance
• Sap Business Software
• Superior Work Ethic
• Event Management
• Multi Tasking
• Work in a Fast Paced Environment
• Account Management
• Management
• Event Planning
• Crm
• Problem Solving
• Close Attention to Detail
• Leadership
• Google Adwords
• Communication Skills
• Client Relations Skills
• Microsoft Powerpoint
• Marketing
• Multilingual
• Project Management
• Salesforce.com
• Data Analysis
• Microsoft Excel
• Powerpoint
• Communication
• Order Fulfillment
• Organization & Prioritization Skills
• Marketing Strategy
• Digital Marketing
• Research