Violeta Furculita
Senior Director, Product Lead Bny Wealth Services @BNY
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WORK HISTORY
Senior Director, Product Lead Bny Wealth Services @BNY
NY, US
Product lead in Wealth Services across Pershing US/EMEA/X; accountable for a $40M portfolio, 30 product pods (300–360 cross-functional FTEs), 30 PMs (10 direct; 2 director-level leaders), serving 1,200 firms,~8.4M investor accounts,~$2.8T client assets, and >100K advisors.Scaled margin franchise: support >$20B daily balances; loans +100% YoY; real-time intraday margin and calculator cutting computations from hours to seconds.Alternatives transformation: automating capital events from ~50% manual to ~70%; partnering with leading platforms to deliver lifecycle transparency.Mutual funds scale: automated 80% of billing; process >2M orders/day; service ~$800B MF AUC across 850K+ CUSIPs, 100% automated div re in P&I ledgers, automated original investments.Trust custody growth: service >$60B AUC with ~20% annual growth; unified experience to manage trust and brokerage events on one platform.Global comms: generate >110M configurable statements and ~17M letters/year via digital/print delivery.Compliance: embedded AML and post-trade monitoring and reporting.Liquidity reserves: delivered daily reserve computation, consolidating 50+ reports into a real-time insights experience; avoided hiring >20 FTEs; met a 1.5-year enforcement window in $1B AUC via critical platform enhancements.
EDUCATION
NYU Stern School of Business
Master of Business Administration - MBA, Finance, Strategy
SKILLS
ABOUT VIOLETA FURCULITA
I build trustworthy, AI-led platforms that compound client value and resilience. At BNY…
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