Violet Oughton
Director of Channel Sales @ IFS
- Role
- Director of Channel Sales at IFS
- Location
- Delray Beach, FL, US
- LinkedIn followers
- 500 followers
About Violet Oughton
As Director of Channel Partners at IFS, I bring deep expertise in scaling channel ecosystems and driving enterprise software sales across diverse sectors—including energy, manufacturing, aerospace & defense, construction, and telecommunications. I work closely with industry leaders to deliver forward-thinking solutions that help clients stay competitive in a rapidly evolving landscape.My efforts at IFS have contributed to significant milestones, including helping the organization earn top recognition for net new sales in North America—underscoring a strong commitment to channel excellence and client success.Previously, I led strategic and OEM accounts at NetSuite and Sincro, with a focus on expanding cloud-based ERP and data-driven solutions for enterprise clients. Throughout my career, I’ve specialized in channel development, B2B sales strategy, and cross-functional alignment to accelerate growth.Driven by results and relationships, I thrive on building high-performing partner networks and using data to inform smart, scalable go-to-market decisions.
Experience
Director of Channel Sales
May 2022 — Present · US
Executive leader driving channel sales strategy for IFS, a global enterprise software provider serving complex industries including energy, A&D, construction, manufacturing, and telecommunications. Accountable for partner ecosystem growth, revenue acceleration, and strategic market expansion across North America.Delivered a 40% increase in channel partner sales through targeted enablement programs, partner training, and strategic alignment initiatives.Built and led cross-functional teams across sales, marketing, and solutions to execute high-impact go-to-market strategies.Strengthened IFS’s position as a trusted advisor in key verticals by aligning industry expertise with tailored enterprise solutions.Championed data-driven decision-making and operational rigor to scale partnerships, improve performance visibility, and drive long-term growth.Contributed to IFS achieving top recognition for net new sales in North America, reflecting strong leadership in partner-led revenue execution.
Education
University of Southern California
Master's degree, Communication Management
2016 — 2018
University of Southern California
Dornsife College Letters, Arts, and Sciences, BA
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