Vinti Agrawal

About Vinti Agrawal

Hi, I’m Vinti- a content marketer turned storyteller, now leading Marketing & PR at Next Toppers. I didn’t follow a traditional playbook into marketing. I built my path by doing what I’ve always loved- telling stories that make people stop, feel, and remember. Whether it’s building a brand narrative from scratch or turning raw impressions into lasting influence, my approach to marketing is rooted in connection. At Next Toppers, I orchestrate national-scale student engagement projects to building influencer partnerships and narrative-first digital strategies, I lead a team that believes in one simple idea: marketing should feel like a conversation, not a pitch. Scaled content impressions from 700 to Built a 27K+ strong LinkedIn community organically Got featured in Times Square, New York as one of India’s Top 100 Women in Marketing But for me, achievements aren’t the finish line. They’re just signposts of what’s possible when you create with honesty, intent, and a little bit of guts. What I bring to the table isn’t just marketing. It’s a way of seeing things differently. Of turning scattered ideas into stories that stick. Because I’ve always believed one thing: The shortest distance between two hearts is one story. I’m here to collaborate, share, learn, and most importantly — create something that matters.

Experience

1. Head of Marketing and Public Relations

   Next Toppers

   Apr 2025 — Present · Bhopal, IN

   Led 10+ large-scale campaigns from scratch, including Toppers Campaign (first-ever for Class 12), Environment Day (first in company history), and Battle of Directors (infused with props and narrative). Coordinated with 25–60 team members per campaign, generating 100M+ organic views, 5M+ impressions, and significantly boosting batches sign-ups.Developed an Instagram growth tracking system across 4 brand pages, monitoring engagement rate, follower growth, and reach. Achieved 85%+ growth across pages. Designed and implemented company-wide KRA/KPI tracking systems for 60+ employees across all departments. This led to a 30% improvement in accountability, 80% enhancement in role clarity, and became a foundational performance alignment tool.Solely managed the company’s entire LinkedIn ecosystem, including the brand page, 60 employee profiles (Employee Advocacy Program), and 3 director profiles. Achieved 80% follower growth, 98% engagement increase.Independently built a database of PR contacts through self-learning, without agency support, enabling faster outreach, cutting PR vendor dependency, and significantly reducing third-party costs.Created and maintained strong vendor and PR relationships, serving as a trusted brand face during all external communications. Known for reflecting a consistently positive, professional image of the company.Documented 25+ SOPs and frameworks across functions ranging from HR KRAs/KPIs to legal workflows and corporate training modules resulting in 15% reduction in operational errors/Saved 10 Lakhs+ in potential vendor costs by independently learning and initiating the Wikipedia page development process, now successfully in sandbox stage—a first-time initiative for the company.Planned and executed the brand’s marketing calendar 2 months in advance, ensuring no high-value days were missed. Independently proposed and led 3+ campaigns proactively each cycle, boosting agility and content consistency.

Education

• Symbiosis College of Arts & Commerce

  Master of Arts - MA, English Language and Literature/Letters

• St. Joseph's Convent School, Bhopal

  Alma Mater, Liberal Arts and Sciences, General Studies and Humanities

• Aspire Institute

  Aspire Leaders Program, Leadership, Global Citizenship, and Personal Development

• Institute for Excellence in Higher Education(IEHE),Bhopal(Autonomous)

  Bachelor of Arts - BA, English Language and Literature/Letters

  2018 — 2021