Vinoth R.

About Vinoth R.

I’m a Marketing Operations professional focused on building structured, scalable marketing engines that drive measurable pipeline growth.With experience supporting field marketing and demand programs in a B2B SaaS environment, I work at the intersection of Marketing and Sales — ensuring campaigns, systems, and reporting align with business outcomes. My role involves enabling campaign execution, improving lead lifecycle processes, and creating visibility into marketing performance through Salesforce and marketing automation platforms.I enjoy simplifying complex processes, improving data quality, and enabling teams to operate more efficiently. My approach is rooted in accountability, continuous improvement, and delivering impact through strong operational foundations.Core Areas: • Marketing Operations & Campaign Enablement• Salesforce CRM & SFMC Operations• Lead Lifecycle, Routing & Data Governance• Pipeline Reporting & Attribution• ABM & Enterprise Marketing Support• Process Optimization & Cross-Functional AlignmentI’m open to connecting with professionals in Marketing Operations, Revenue Operations, and B2B SaaS marketing.

Experience

1. Marketing Operations Manager

   Sinch

   Apr 2023 — Present · Bengaluru, IN

   Own end-to-end marketing operations supporting field marketing and demand generation programs across enterprise and SMB segments.• Manage campaign execution workflows, lead lifecycle, and routing governance within Salesforce to ensure accurate MQL → SQL handoff.• Partner closely with Field Marketing, SDRs, Sales, and leadership to align marketing activities with pipeline and revenue goals.• Build and maintain dashboards tracking MQLs, SQLs, opportunities, and campaign performance, enabling data-driven decisions.• Support Account-Based Marketing (ABM) initiatives by enabling segmentation, data alignment, and operational execution.• Drive process improvements that simplify campaign execution, enhance data quality, and improve operational efficiency.• Collaborate with global and regional teams to maintain consistency in reporting standards and marketing automation practices.• Ensure CRM hygiene, governance, and compliance with internal operational frameworks.

Education

• Chinmaya Vidyalaya

  Higher Secondary School, Mathematics and Biology

  2001 — 2006

• Sri Ramakrishna Mission Vidyalaya College of Arts and Science

  B.C.A.,(Bachelor, Computer Applications

  2006 — 2009