Vinoth Raj
AI Digital Marketing Manager | SEO | Copy | Video Graphics | Content Designer
- Role
- Digital Marketing Manager at Success Gyan
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Vinoth Raj
My work focuses on humanizing digital communication and enhancing brand presence through strategic and creative content.
Experience
Digital Marketing Manager
May 2023 — Present · Chennai, IN
Organic Growth Impact+42% YoY organic traffic growth driven by SEO-led long-form content55% increase in organic impressions via intent-based keyword targeting20+ Top-10 keyword rankings for non-branded, high-intent search termsAuthored 40+ long-form articles words) with compounding trafficInstagram Growth AccomplishmentsLeveraged AI-powered content planning and analytics tools to optimize Instagram posting strategy, increasing organic follower growth by 120% within 12 months.Implemented AI-assisted caption optimization and hashtag research, improving average post engagement rate from 2.5% to 7%.Designed data-driven Instagram Reels growth campaigns, resulting in 500K+ organic reach and 3x increase in video engagement.Used AI social listening tools to identify trending topics and content opportunities, boosting monthly impressions by 85%. Lead & Revenue Influence~38% of inbound leads assisted by content discovery paths+22% blog → landing page CTR through CTA and internal link optimization+14% conversion uplift on key course & program pages after copy rewritesContent reduced reliance on paid channels by strengthening organic demand Engagement & Retention Metrics+27% average time on page on optimized long-form blogs+31% scroll depth improvement across pillar content–16% bounce rate reduction via readability and structure improvements+18% increase in return visitors driven by evergreen content Content Optimization WinsRecovered 15–20% lost traffic on legacy blogs through content refreshesImproved session duration by +24% via better content flowOptimized content clusters for crawl depth and internal equity
Education
Chettinad Vidyashram
School, Business/Commerce, General
DG Vaishnav College
Bachelor's degree, Design and Visual Communications, General
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