Vinothkumar Kandasamy
Media Activation Manager - Programmatic
- Role
- Manager - Programmatic at Groupm
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Vinothkumar Kandasamy
I\'m managing an end-to-end campaign execution, including client debriefing, media planning, campaign setup, optimization, and post-campaign closure. I work closely with finance teams to reconcile and settle invoices from platforms such as IAS and Google using the Olive tool. I also deliver comprehensive pre- and post-campaign performance analyses to evaluate campaign effectiveness and insights.I have strong proficiency in MS Excel, where I design and maintain customized reporting templates to support campaign tracking and analysis.I possess hands-on working knowledge of multiple programmatic platforms, including DV360, The Trade Desk, Amobee (Videology), TripleLift, and Sharethrough. I have experience executing and optimizing both RTB and Programmatic/Non-Programmatic Deal ID campaigns, particularly on DV360 and Amobee DSPs, applying a range of optimization techniques to drive performance.Additionally, I have managed video campaigns on linear TV and Amobee TV (Videology) platforms, primarily for audience creation and targeting purposes. I am also experienced in working with native advertising platforms such as Sharethrough and TripleLift, including creative uploads and troubleshooting.
Experience
Manager - Programmatic
May 2022 — Present · Chennai, IN
Education
Sankar Inc
High School Diploma
KSR College Of Engineering
B.E (CSE)
Sankar Higher Secondary School
Bachelor of Engineering - BE, Computer Engineering Technology/Technician
KSR INSTITUTE FOR ENGINEERING AND TECHNOLOGY, NAMAKKAL
Bachelor of Engineering - BE, Computer Engineering
Gandhi
High School Diploma
Skills
- Online Advertising
- Salesforce.com
- Social Media
- Digital Marketing
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