Vinoth Kumar Raghupathy
Business Analytics Lead @Zulily
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WORK HISTORY
Business Analytics Lead @Zulily
Seattle, WA, US
Owned metrics (Conversion rate and ESM Demand share) in WBR and presented deep dives on metrics and insights to improve business performance.• Reported on web analytics, generated framework to improve conversion with self-serve Tableau dashboards.• Generated insights that enabled leaders in strategy formulation to improve the overall profitability
EDUCATION
Birla Institute of Technology and Science, Pilani
B.E, Computer Science
Indian Institute of Management Bangalore
PGP, Management
SKILLS
ABOUT VINOTH KUMAR RAGHUPATHY
As a Business Analytics Lead at Directv, I leverage my 10+ years of experience in analytics and business intelligence to deliver actionable insights and recommendations for business teams across the organization. I have a passion for solving complex problems and creating value for customers and stakeholders using data and analytics.My core competencies include business analysis, visualization, big data querying, A/B testing, stakeholder management, and project management. I have skills in various tools and platforms such as SQL, BigQuery, MS Cosmos, SAS, Tableau, Teradata, MS Office, Excel VBA, and SPSS. I have also received multiple awards for my execution excellence, analytical excellence, and customer satisfaction. Some of the projects I have led or contributed to include developing hypotheses and insights for product subscription, optimizing big data queries using u-SQL, and conducting impact analysis and A/B testing for policy changes and awareness campaigns. My mission is to enable data driven decision making and foster a culture of analytics within business teams.
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