Vinooth Panneerselvam
Team Lead @Omnicom Global Solutions
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WORK HISTORY
Team Lead @Omnicom Global Solutions
Chennai, IN
Lead — Ad Operations & Programmatic | Omnicom Global Solution — Chennai | 2023–PresentLeadership & Operations- Manage a 50‑member operations team with structured onboarding, training, and coaching- Own workflow planning, queue management, and 100% SLA compliance with quality control.Programmatic & Trafficking- Lead end‑to‑end campaign execution: planning, strategy, audience creation, trafficking, activation- Implement and QA tags/pixels/floodlights, creatives, and taxonomy/audience mapping- Integrate IAS/DoubleVerify/Innovid for brand safety; manage tag wrapping and verification.Optimization & Analytics- Monitor pacing, delivery, and performance; optimize towards target KPIs such as CTR, CPA, ROAS, Reach- Troubleshoot deals, audiences, tags, and trackers; resolve discrepancies proactively- Build performance reports and insight narratives; benchmark and recommend ROI‑improving actions.Stakeholder & Vendor Management- Collaborate with partners/vendors to source deals and creatives per audience, budget, and timelines- Lead cross‑functional collaboration to finalize media plans and actualize budgets across channels- Present campaign status, risks, and next steps to clients and internal leadership.People & Performance- Conduct technical interviews; shortlist and onboard candidates aligned to org goals- Drive performance reviews, ratings, and career development/skill uplift plans- Maintain audit‑ready SOPs, trackers, and documentation; run periodic process reviews.
EDUCATION
University of Madras
Master of Business Administration (MBA), Finance and Financial Management Services
Latha Mathavan Engineering College, Madurai
BE - Bachelor of Engineering, Computer Science
Anna University Chennai
BE - Bachelor of Engineering, Computer Science
Ayira Vaisya Higher secondary school
Higher Secondary, General Machinist
ABOUT VINOOTH PANNEERSELVAM
Digital marketing professional with 13+ years of experience in Programmatic Advertising, Ad Operations, and data-driven campaign management across US and UK markets. Strong expertise in leading high-performing teams, optimizing campaigns, improving operational efficiencies, and ensuring 100% SLA and quality adherence. Passionate about continuous learning and staying up to date with evolving digital marketing trends.
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