Vinod Balkrishna Gawali
Lead UX Designer @ Tata Consultancy Services | Driving User-Centered Design
- Role
- Lead Ux Designer at Tata Consultancy Services
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Vinod Balkrishna Gawali
As a Lead UX Designer at Tata Consultancy Services, I bring over a decade of expertise in transforming enterprise challenges into intuitive, user-centered solutions. At the forefront of design innovation, I drove a 40% lift in e-commerce conversions by redesigning checkout flows validated through A/B testing. My commitment to usability and accessibility enabled our team to architect a multi-brand design system, accelerating product development cycles by 40% across eight product teams and benefiting millions of users. My work focuses on delivering measurable business outcomes through data-informed design strategies, particularly within the financial services, insurance, and technology sectors. By leading UX initiatives, I have reduced customer support inquiries by 30% and streamlined complex processes through scalable, accessible design frameworks. Passionate about collaboration, I strive to empower teams and organizations to deliver seamless digital experiences that align with both user needs and business goals.
Experience
Lead Ux Designer
Jun 2021 — Present
Led strategic UX initiatives for Fortune 500 clients across financial services, insurance, and technology sectors. Drove measurable improvements in product usability, accessibility, and business KPIs through a data-informed, user-centered design process.Key Highlights• Lifted e-commerce conversion by 40%(from 2.8% to 3.9%) by redesigning a frictionless checkout flow, validated through A/B testing with over users.• Accelerated product development lifecycle by 40% by architecting a multi-brand design system adopted by 8 product teams, serving millions of users at a leading UK financial services group.• Reduced customer support inquiries by 30% for a major telecommunications client by overhauling their self-service digital platforms based on user feedback analysis.• Improved design quality and engineering efficiency by implementing a structured DesignOps framework that cut post-launch UI defects by 78% and development rework by 45%.
Education
JPNV
SSC
1998 — 2000
Bharati Vidyapeeth
Bachelor of Fine Arts - BFA, UI UX
Bharati Vidyapeeth's College of Fine Art
B.F.A., Commercial Art
2003 — 2007
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