V Vinodh Kumar

About V Vinodh Kumar

Led e-commerce and digital marketing growth for D2C and marketplace channels across multi-category consumer brands.I am a Digital Marketing & E-commerce Manager with 13+ years of experience driving D2C and marketplace growth for international brands across Fashion, Luxury, FMCG, F&B, and Home Décor.I specialise in performance marketing, conversion rate optimisation (CRO), Shopify Plus operations, and CRM automation, helping brands scale sustainably across global markets. I’ve led e-commerce growth initiatives for brands such as Mandarina Duck, SMOOR Chocolates, Chai Point, Samskara Home, and multi-category D2C businesses.*Key Expertise*• E-commerce & Online Trading (Shopify / Shopify Plus)• Performance Marketing (Google Ads, Meta Ads, Bing, Paid Media)• Marketplace Management (Amazon, Myntra, Nykaa, Ajio Luxe, Tata Cliq Luxury)• CRM & Lifecycle Marketing (Email, SMS, WhatsApp, Push Automation)• Conversion Rate Optimisation (CRO) & funnel optimisation• GA4, analytics, reporting & budget ownership*Business Impact*• Improved conversion rate from 0.1% to 2% within 90 days• Delivered 500% revenue growth in under 2 months• Achieved 3x ROAS improvement across paid media• Reduced cost per delivery by 80% and RTO by 40%• Launched scalable Shopify websites within 60 daysExperienced in working with cross-functional teams across technology, UX, operations, and logistics, I bring a strong balance of strategic leadership and hands-on execution.*Currently open to the opportunities in:*• Digital Marketing Manager• E-commerce / Online Trading Manager• Growth Marketing Manager• Performance Marketing Lead

Experience

1. Online Marketing Manager

   E-Land Group

   Apr 2024 — Present · Bengaluru, IN

   Driving end-to-end B2B & B2C marketing and website operations for Mandarina Duck India, implementing funnel-based strategies to optimize the customer journey. Improved conversion rate from 0.1% to 2% and scaled ROAS from 0.5x to 4x, making paid ads a major revenue driver. Oversee promotions, listings, pricing, inventory, and fulfillment across key marketplaces while enhancing website UX, performance, SEO, and data-driven decision-making.

Education

• Kuvempu University

  Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services

Skills

• Google Analytics
• Lotus Notes
• Mac Os
• Competitive Analysis
• Customer Experience
• Microsoft Office
• Google Adwords
• Management
• Search Engine Optimization (SEO)
• Social Media
• Webex
• Microsoft Outlook
• Refunds
• Escalation Resolution
• Ecommerce
• Customer Service
• Customer Satisfaction
• Windows
• Wireless Networking
• Browsers
• Remote Troubleshooting
• Troubleshooting
• Technical Support
• Net Promoter Score