Vinodhini Kalaivanan

About Vinodhini Kalaivanan

Enthusiastic realist.

Experience

1. Performance Marketing

   Deepsense Digital

   Dec 2025 — Present

   Own daily performance tracker across multiple brands, ensuring data accuracy and consistent account hygiene> Lead campaign setup execution for Meta Ads, including structure, naming conventions, and tracking validation> Build, manage, and optimize ad sets and ads aligned with performance goals and strategic direction> Actively monitor key performance metrics (CPL, CPC, CPA, ROAS, frequency), identifying efficiency trends and risks> Drive regular performance reporting, sharing optimization insights and actionable learnings from live campaigns> Execute and support structured creative testing workflows to improve scalability and performance outcomes> Set up and manage LinkedIn ad campaigns, including campaign structure, targeting, creatives, and tracking validationPlan, build, and execute multi-channel demand generation campaigns.> Own reporting and performance accountability for Marketing-sourced leads and their pipeline.> Work cross functional with Sales and Customer Success to identify priority, define objectives, and align on messaging and sequencing.> Create segmented audiences and personalized journeys across channels including email, paid social, display, website, webinars, content syndication.> Own campaign operations end-to-end: setup, QA, launch, reporting, and ongoing optimization.> Monitor campaign performance and translate insights into clear recommendations to improve engagement and conversion.> Work with content, creative, Product Marketing and Product teams to develop assets tailored to specific customer needs and lifecycle stages.> Support experimentation, A/B testing messaging, creatives, and formats to drive incremental gains.Ensure account, contact, and campaign data hygiene.

Education

• Thiagarajar School of Management

  PGDM, Marketing

  2017 — 2019

• SRM IST Chennai

  Electronics and Communication, Engineering

  2011 — 2015