Vinod Mohankumar
Manager - Campaigns & MarTech at L&T Finance
- Role
- Manager (Campaigns & Martech) at L&T Finance
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vinod Mohankumar
Hello! I am an enterprising leader with a decade of experience in driving growth and…
Experience
Manager (Campaigns & Martech)
Dec 2024 — Present · Mumbai, IN
In my current role, I conceptualize and execute data-driven digital marketing strategies that significantly enhance brand visibility and customer engagement. I lead the integration and optimization of marketing automation platforms, streamlining processes to improve efficiency. My focus on omnichannel marketing campaigns allows me to leverage various digital platforms to maximize outreach and engagement. I also manage digital marketing budgets, ensuring optimal resource allocation for maximum ROI.Achievements: I have successfully enhanced lead conversion rates through advanced SEO and social media initiatives, and I have pioneered marketing automation processes that reduced manual efforts by 12%. My strategic approach has led to measurable improvements in campaign effectiveness and profitability.
Education
Pratibha Institute Of Business Management
Master of Business Administration (M.B.A.), Marketing
2013 — 2015
Savitribai Phule Pune University
Bachelor's degree in Business Administration
2013 — 2015
Skills
- Teamwork
- English
- Team Management
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Strategy
- Customer Relationship Management (Crm)
- Crm
- Marketing Strategy
- Customer Service
- Research and Analysis
- Microsoft Word
- Leadership
- Management
- Team Building
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