Vinod Kumar
Marketing strategy | Business strategy | Digital marketing | Integrated media planning | Business planning | Program management |Business development | Sales | Team management | CRM | B2B/B2C marketing
- Role
- Agm - Lead E-commerce at PW (PhysicsWallah)
- Location
- Agra, UP, IN
- LinkedIn followers
- 500 followers
About Vinod Kumar
An IIM Indore alumnus, who is experimental & willing to learn & implement the learnings…
Experience
Agm - Lead E-commerce
Mar 2023 — Present · IN
Led a team of 12 Regional Sales Managers (RSMs) and 10 marketing professionals, including digital marketing specialists, and coordinated with the editorial team to drive new product development and Go-To-Market (GTM) planning.• Increased e-commerce revenue from ₹3-4 lakhs per month to ₹1 crore per month through strategic digital marketing initiatives, including SEO, PPC campaigns (AMS/Flipkart/Google/Meta), influencer partnerships, and content marketing.• Established and scaled offline distribution from scratch, growing revenue from ₹20 lakhs per year to ₹10 crores within 1.5 years, onboarding 200+ distributors and retail shops.• Identified student needs and created bestselling books that enhanced learning experiences, ranking among the top 100 on Amazon, Flipkart, and offline platforms.• Developed and executed event calendars, driving customer engagement and brand awareness.• Achieved significant sales at book fairs through visually appealing stall designs and effective visual merchandising.
Education
Doctor Bhim Rao Ambedkar University
BSc, Botany, Zoology, Chemistry
2002 — 2005
Indian Institute of Management, Indore
PGDM, Marketing and Strategy
2007 — 2009
Skills
- Marketing Communications
- Market Research
- Marketing
- Crm
- Pricing
- Channel Partners
- Sales
- Business Planning
- Negotiation
- Marketing Management
- Business Analysis
- Mis
- Key Account Management
- Team Management
- Strategic Planning
- Competitive Analysis
- Business Development
- Analytics
- Business Strategy
- Market Planning
- Product Management
- Strategy
- Brand Management
- Marketing Strategy
- New Business Development
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