Vinod Sunny Bist

About Vinod Sunny Bist

Greeting!I am thrilled to introduce myself as a seasoned Senior Marketing Manager with over 12 years of driving growth in the competitive B2B IT and SaaS sectors. From IT Services to Product-based software, I have gained deep expertise across the tech landscape, and I am truly passionate about transforming complex technologies into market-leading brands. For me, marketing isn\'t just a job; it’s the exhilarating challenge of connecting the right solution to the right buyer at the perfect moment.My core proficiency lies in Go-to-Market (GTM) strategy, Demand Generation, and Sales Enablement. I am deeply committed to decoding B2B buyer behavior—moving beyond simple demographics to understand the real \"intent\" behind a purchase. When it comes to the \"MarTech\" stack, I am in a league of my own. Whether it’s leveraging AI tools for content scalability or optimizing CRM workflows, I devise winning strategies that effortlessly bridge the gap between marketing spend and sales revenue.Collaborating with cross-functional teams to drive ROI is something I thoroughly enjoy. I serve as the driving force behind strategic excellence, shifting organizations from \"doing marketing\" to \"engineering growth.\" As a forward-thinking leader, I possess an unyielding passion for innovation—whether it\'s launching a Digital Shop Floor solution or orchestrating a global webinar series. My expertise in Account-Based Marketing (ABM) and Digital Transformation has led to the development of campaigns that consistently surpass expectations. Put simply, I don’t just generate leads; I generate opportunities.With my extensive experience, I have successfully managed campaigns for clients across the globe, from the competitive tech hubs of North America to the diverse markets of EMEA and APAC. My skills encompass Brand Storytelling, Product Marketing, SEO/SEM, Email Automation, and Strategic Planning. I have a proven track record of igniting growth for companies ranging from agile startups to established enterprises!Moreover, I possess a keen eye for brand positioning, backed by a solid understanding of SaaS, PaaS, and Industrial Automation. I am a formidable force when it comes to communication, proficiently translating technical jargon into compelling business value. Navigating complex stakeholder relationships and aligning Sales and Marketing goals are among my key strengths.So, that\'s a glimpse of who I am. I don\'t just \"follow the trends\"; I leverage data and creativity to set them!

Experience

1. Marketing Manager

   ITHENA

   Mar 2025 — Present

   As a key marketing leader for a digital transformation company, I drive the Go-to-Market (GTM) strategy for Industry 4.0 solutions, focusing on \"Smart Manufacturing\" and \"Digital Shop Floor\" products.Key Responsibilities & Impact:Product Marketing & GTM: Leading the market positioning for flagship products like iGEMBA (Digital Shop Floor Tracker). Successfully articulated the value proposition of \"digitizing daily huddles,\" helping manufacturers reduce manual reporting time by ~70%.Demand Generation: Orchestrating multi-channel B2B campaigns (Email, LinkedIn, Webinars) to generate high-quality leads in the Manufacturing, Automotive, and Pharma sectors.Brand Storytelling: Transforming complex technical features (IoT, AI, SaaS) into compelling business narratives that resonate with C-level decision-makers.Sales Enablement: Bridging the gap between marketing and sales by creating high-value collateral (case studies, whitepapers, ROI calculators) that accelerates the sales cycle.Strategic Growth: Leveraging AI tools and data analytics to optimize marketing spend and improve Customer Acquisition Cost (CAC)

Education

• MIT School of Distance Education

  Master of Business Administration - MBA, Marketing

• Digital Marketing Institute

  Digital marketing

• Savitribai Phule Pune University

  Bachelor of Arts - BA