Vinitesh Thakur
Head of Marketing Operations @ShareChat
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WORK HISTORY
Head of Marketing Operations @ShareChat
Delhi, India
Growth Trade Marketing Head @airtel
Noida, Uttar Pradesh, India
-Strategizing & Monitoring – Conceptualizing & managing the CPA with Effective Trade Schemes to increase numbers & Market share -Growth Revenue Drive – Drive Revenue levers such as Recharges/ REC SUBs/ 1M Acquisition to maintain the revenue growth path -Planning & Execution - Trade Engagement Activity & Sales Program to drive customer Acquisition & Improve infrastructure with Outlet & Market expansion -Product Launch & Roadmap - Innovation evaluated competitive landscape, conduct market research & launched dynamic pricing basis consumer usage behavior & geography -Establishment of Channel Management & Pay-out structure for trade partners -Innovation Pipeline - Crafting Propositions from Winning Consumer insights -Monitoring of 4000+ Promotors / 1lac+Outlets/ 5k+ KROs & 150+ Brand Store
Regional Trade Marketing Head, North & West Region @Tata Sky Ltd
Delhi
Trade Marketing: Planning & managing the CPA with Trade Schemes to increase numbers & Market share -Manage Visibility (ATL/BTL/Inhouse/Outdoor) along with Value Proportionate utilization of Visibility Budget & Tools to enhance market presence. -Planing & Execution of Trade Engagement Activity & Sales Program to drive customer Acquisition & Improve infrastructure with Outlet & Market expansion -Vendor Management - Effective handling of Budgets & Vendor management -Ensuring POS & Trade Scheme at 2lac+Outlets/ 8k+ KROs & 150+ Brand Store Alternate & Direct Channel Sales: -Handling Enterprise Sales Activation from Modern Trade Outlets / KRO & SIS Outlet -Complete Ownership of BTL Activation (Promotor / VAN / Bike / H2H & Canopy Activity) -Grooming 10 Company Employees & 500+ Off Role Sales Manpower
Manager Prepaid & DATA Products, Uttar Pradesh & Orissa Circle @Vodafone
Lucknow Area, India
Vodafone India| Lucknow | Bhubaneshwar - Drive Trade Marketing - On-Ground execution of Trade Engagement activity & Schemes - Product Launch & Roadmap - Innovation evaluated competitive landscape, conduct market research & launched dynamic pricing basis consumer usage behavior & geography - Establishment of Channel Management & Pay-out structure for trade partners - Innovation Pipeline - Crafting Propositions from Winning Consumer insights - Communication Strategy – Execute segment specific GTM activities for each proposition - Investment Planning – Planning & Execution of 4G Launch & 4G Network Expansion in UPE
Manager Products & Trade Marketing, Rajasthan & U.P. Circle @MTS Group
Jaipur Area, India
MTS India| Sistema Shyam Teleservices | Lucknow | Noida | Jaipur -Product U&R & Acquisition ( Launched M-Blaze Dongle Product in UPU Circle ) -Drive Prepaid Acquisition & Revenue with incremental REC & Quality of Subscribers -Conceptualize Product Level Profitability – Decile & Demography wise promotion on base -Ensure right base mix to achieve top-line and bottom-line targets through base & churn management -Decile wise promotion to extract more from potential users & conceptualize product level profitability -Market insight to develop the proposition basis customers need & market fit -Product Planning, Pricing, configuration and Implementation -Trade engagement activity to extract more and improve the overall infra -Drive Penetration & share of Smartphone & Device from key Outlets -Drive Market working /Trade engagement activities to increase the visibility & share
Senior Executive Product Marketing, UPE Circle @Vodafone
Lucknow Area, India
Vodafone India | Lucknow -Prepare Intelligent micro-segments of customers by using BI tool (SAS-EG) to identify set of homogenous subscribers that can be targeted for various offers -Product Planning, Pricing, configuration and ground level effective launch -Leg wise traffic expansion, ARPU analysis & strategy planning -Regular activity & analysis to increase the tertiary & decrements value -Planning & Execution of campaigns for wining back of subs moving out from 1M Bucket & get incremental revenue -Trade push settlement and tracking/ Monthly MIS generation and Scheme status. -Tracking of Pipe line stock in market/ Product wise activation trend and analysis.
EDUCATION
Punjab Technical University
MBA · Marketing
MICA
PG Certificate · Digital Marketing
SKILLS
ABOUT VINITESH THAKUR
Currently working with ShareChat/Jeet11(RMG) as DGM - Head of Marketing Operations, Responsible for Marketing Operations via Revenue Levers, Trade schemes, Trade Engagement, Channel Activations, Brand Acceptance along with Sales Activation from Control Lever. Prior to ShareChat, I have worked with Bharti Airtel/TataSky/Vodafone/MTS/Vodafone/Reliance/Airtel in various roles of Trade Marketing, Revenue Executive, Acquisition, U&R, 4G Data. Proficiency Matrix : Sales Planning & Customer Acquisition Enterprise Sales & BTL Activation Trade Marketing & Engagement Distribution Management & Expansion Digital Marketing & Demand Generation Channel Partner & Vendor Management Category Development & Creative Strategy Investment-Planning & Budgeting Market Planning & Communication Go to Market Strategy Sales via Google Ads / Facebook Ads Marketing Analytics & Automation Performance Marketing Acquisition Strategy Customer Support Category Development Sales Programs
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